Framework
Prioritization

Kano Model

Basic, performance, delight features

Best for
separating delighters from basics
Time
30–60 min
Difficulty
Intermediate

Fill in your own Kano Model right here.

Free · no sign-up · saves in your browser · export a PDF

Open the free Kano Model template →Or use the AI canvas
Kano Model diagramSchematic of the Kano Model framework: Basic, performance, delight features.PerformanceDelightersThresholdIndifferentImplementation →Satisfaction ↑
The Kano Model diagram — Basic, performance, delight features.
Example

Classifying features in a fitness app to find true delighters

Must-be (basic)
  • Accurate step counting
  • Login that works
Performance (one-dimensional)
  • Faster sync
  • Longer battery life
Attractive (delight)
  • Adaptive coach that reschedules around your week
Indifferent / Reverse
  • Custom watch faces (indifferent)
  • Gamified streaks some find shaming (reverse)

Related frameworks

Prioritization

RICE

Reach × Impact × Confidence ÷ Effort

Prioritization

MoSCoW Method

Must, Should, Could, Won't

Prioritization

Value vs Effort

Quick wins, big bets, fillers, time sinks

Ready to try it? The Kano Model template is free and needs no account.
Open the free template →
iPhone & iPad

Run the Kano Model on your iPhone

Describe your situation in one sentence and Framework's AI fills in the Kano Model for you — plus 100+ other frameworks, synced with the web app.

Download on theApp StoreFree · syncs with the web app