Kano Model
Fill in the Kano Model right in your browser — Basic, performance, delight features. No sign-up; your work saves to this browser.
What the Kano Model template covers
- Must-be (basic)
- Performance (one-dimensional)
- Attractive (delight)
- Indifferent / Reverse
Your work saves automatically to this browser as you type.
Sign up free to save your worksheet, sync across devices, and let AI suggest what you missed.
Fill in the Kano Model on your phone
The Framework app has this template built in — and its AI drafts every section from one sentence about your situation. Free on iPhone and iPad.
What is the Kano Model?
Basic, performance, delight features
When to use it: Distinguishing must-be features from delighters — useful when customer expectations are non-linear.
Why it works: Reveals that not all features are interchangeable — delighters punch above their weight, must-be features punish absence.
Want the deeper guide? Read the full Kano Model entry →
Save your work permanently
What you write here saves to this browser, so closing the tab is safe — but only this browser. Sign up free to keep it across devices, run AI refinement on what you wrote, and export a one-page strategy brief.
Use this tool on your own site
Writers and teams are free to embed the live Kano Model worksheet anywhere — blog posts, internal wikis, course pages. Copy the snippet below.
Embed this free worksheet on your site
Paste into any page. The attribution link is required (and is what makes it free).
<iframe src="https://frameworklist.com/embed/tools/kano-model" width="100%" height="720" loading="lazy" style="border:1px solid #eaeaea;border-radius:12px;max-width:680px" title="Kano Model worksheet"></iframe>
<p style="font-size:12px;font-family:system-ui,sans-serif;color:#666">Free <a href="https://frameworklist.com/tools/kano-model">Kano Model worksheet</a> by <a href="https://frameworklist.com">Framework List</a></p>