Turn a messy decisioninto a one-page brief.
Pick a proven framework. Fill it in with AI help. Walk out with a brief you can send. Try one free — no account needed.
- Free forever
- No credit card
- Web, iPhone & iPad
What you actually get
- 103
- frameworks, each with a worked example
- 25
- in-depth guides, every claim sourced
- 47
- analyses of real, named companies
- 103
- free worksheets — no account, no card
100+ thinking tools in one place.
Strategy, prioritization, decision-making, retros, mental models — curated, deduplicated, and tagged. No hunting through PDFs or Notion docs.
Delegate the decision. Get the brief back.
A personal agent for strategy calls. Describe the decision in one sentence, approve the plan, and close the tab. It runs 2–3 frameworks in the background, writes a decision brief with a 30/60/90-day plan, and emails you when it’s done.
Should we raise our Americano from $4 to $4.50?
- Picked 2 frameworks: SWOT, Pre-mortem
- Drafted both canvases
- Sharpened the real decision
- Scored 4 options
- Wrote the recommendation + 30/60/90 plan
Fill it in. The AI fills the rest.
Type a one-line scenario. The canvas suggests items per quadrant, refines them as you nudge, and surfaces the angles you missed. You stay the editor — it just drafts faster than you can.
A one-page PDF you can share.
Turn the canvas into a tight executive brief — context, options, recommendation, next steps. Export, send, ship. Every brief gets a public link if you want one.
Works everywhere you think.
Web, iPhone, and iPad — your library and briefs sync. Sketch a canvas in a Monday meeting, track OKRs from your laptop, triage your week on the iPad.
Start with one of these.
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
Eisenhower Matrix
Urgent vs. important, four quadrants
RICE
Reach × Impact × Confidence ÷ Effort
Lean Canvas
One-page business model
Ikigai
Love, good at, world needs, paid for
Pre-mortem
Imagine the failure first
5 Whys
Ask why five times
OKR
Objective + key results
Pros / Cons
Two-column weighing
Decision Tree
Branching outcomes and probabilities
Whatever decision you're staring at.
Pressure-test strategy decisions before committing. Premortem before the launch, SWOT before the pivot.
Structure prioritization meetings, weekly briefs, and quarterly planning. RICE the backlog in one sitting.
Run structured exercises with clients and walk away with a shareable PDF. Save your library, reuse the canvases.
Browse by category.
Tools for understanding position, competition, and direction.
Methods for deciding what to work on first.
Frameworks for choosing well under uncertainty.
Surface failure modes before they happen.
Generate new options when the existing ones don't work.
Map and stress-test business models.
Set, structure, and track meaningful objectives.
Frame personal goals, habits, and trade-offs.
Trace symptoms back to their underlying causes.
Reusable patterns for thinking more clearly.
Structure ideas so others can act on them.
See how people actually use these.
Ansoff Matrix Examples: 4 Growth Strategies (2026)
The Ansoff Matrix maps growth into four strategies by risk. Here it is worked on real companies — Nvidia, Netflix, Apple, Amazon — with a placement test for your own bets.
BCG Matrix Analysis: The Four Quadrants Explained
The BCG Matrix sorts a product portfolio into Stars, Cash Cows, Question Marks, and Dogs. Here's how the four quadrants work — with Apple's portfolio tracked across two consecutive quarters, so you can see a unit actually change boxes.
Burn Multiple: Formula, Benchmarks, and How to Calculate It
The burn multiple formula (net burn ÷ net new ARR), David Sacks' original definition, the reset 2026 benchmarks, a real CrowdStrike FY2026 worked example, and the quadrant that tells you why your number is bad.
Meta Muse through Jobs-to-be-Done: what a personal agent gets hired for
Meta's Muse hit 2.5M US downloads in two weeks. Jobs-to-be-Done shows which jobs people will actually hand a personal agent, and why shopping isn't one yet.
Nvidia at $5T: the AI chip industry through Five Forces
Nvidia's $5 trillion market cap and Q1 2026 beat looked like an unbreakable moat. Five Forces says the moat is real but the cracks are forming in three places investors aren't tracking.
The framework I use to pick a framework
There are 100+ thinking frameworks in the library. Three questions get you to the right one in under two minutes, every time.
The questions people actually ask.
Do I need an account to try it?
No. 103 frameworks have free worksheets you can fill in right now — they save in your browser and export to PDF. An account is only needed to sync across devices, use AI refinement, and build a strategy brief.
Is the free plan actually free?
Yes, and permanently. Browse all 103 frameworks, build canvases manually, and use a small monthly AI allowance. No credit card to start.
Does the AI write the answer for me?
No — you stay the editor. It drafts suggestions per section and rewrites them when you push back. It is faster at the first pass, not smarter about your situation.
Will my work sync between devices?
Once you sign in, everything you save — frameworks, canvases, briefs, settings — syncs across iPhone, iPad, and the web in real time.
Can I cancel anytime?
Yes. Subscriptions auto-renew until you cancel, and you keep access through the end of the period you already paid for.
Start thinking clearly today.
Free forever. Upgrade when you want unlimited briefs and deeper AI.