Framework
Strategy

STP Marketing

Segmentation, Targeting, Positioning

Best for
choosing who you serve
Time
1–2 hr
Difficulty
Intermediate
STP Marketing diagramSchematic of the STP Marketing framework: Segmentation, Targeting, Positioning.SegmentationTargetingPositioning
The STP Marketing diagram — Segmentation, Targeting, Positioning.
Example

Segmenting the productivity market and choosing where to win

Pain depthWillingness to payPositioning angle
Solo foundersDaily — losing thinking across apps$10–20 / moYour private strategy library
Mid-market PM teamsQuarterly — roadmap chaos$8–15 / seatWhere the team thinks together
Enterprise strategy officesAnnual — board prep$25+ / seatMemory layer for strategy

Related frameworks

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Ansoff Matrix

Product × market growth options

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Blue Ocean Strategy

Eliminate, reduce, raise, create

Strategy

Porter's Five Forces

Industry rivalry, suppliers, buyers, entrants, substitutes

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