Porter's Five Forces
Industry rivalry, suppliers, buyers, entrants, substitutes
- Best for
- assessing industry attractiveness
- Time
- 1–2 hr
- Difficulty
- Intermediate
Example
Should we enter the EU productivity SaaS market?
Five forces assessment
- Competitive rivalry — HIGH: Notion, Linear, Coda already established
- Supplier power — LOW: cloud infra commoditized, talent pool growing
- Buyer power — HIGH: free-tier expected, low switching costs
- Threat of new entrants — MEDIUM: low capital, but brand takes years
- Threat of substitutes — HIGH: email + spreadsheets are still default
Porter's Five Forces applied to real companies
All examples →Tesla Porter's Five Forces Analysis 2026 (After Q2 Earnings)
A worked Porter's Five Forces analysis of Tesla after its July 22, 2026 Q2 earnings — record revenue, 16.3% margins, and all five forces moving the wrong way at once.
Real Madrid Porter's Five Forces: the Super League play
A Porter's Five Forces analysis of Real Madrid's business model — why the world's richest club (€1.185bn) is rebuilding the Bernabéu and suing UEFA, read as a textbook industry-structure play.
Netflix Porter's Five Forces Analysis 2026
A worked Porter's Five Forces analysis of Netflix in 2026 — streaming rivalry, supplier power after the WWE deal, ad-tier substitutes, and what the model tells us about margin direction.
US airlines
Porter's Five Forces applied to the US airline industry
Why airlines have been a structurally bad business for decades — the analysis Buffett famously got wrong twice. A worked Five Forces.
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