Framework
Innovation

Mind Map

Radial branching of associations

Best for
brainstorming and organizing
Time
15–30 min
Difficulty
Beginner

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Mind Map diagramSchematic of the Mind Map framework: Radial branching of associations.TopicIdea 1Idea 2Idea 3Idea 4Idea 5
The Mind Map diagram — Radial branching of associations.
Example

Brainstorming the landing page narrative for a new product launch

Mind map branches from "why us"
  1. Speed branch — faster setup, faster results, faster trust
  2. Memory branch — recalls prior work, learns your team
  3. Trust branch — privacy by default, your data stays yours
  4. Craft branch — calm UI, opinionated defaults
  5. Proof branch — 12 named customers, 4 case studies

Related frameworks

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How Might We

Reframe problems as opportunities

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