Framework
Innovation

How Might We

Reframe problems as opportunities

Best for
opening up possibility space
Time
15–30 min
Difficulty
Beginner

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How Might We diagramSchematic of the How Might We framework: Reframe problems as opportunities.How might we......solve [problem] for [user]?
The How Might We diagram — Reframe problems as opportunities.
Example

Reframing a churn problem into opportunity questions

How Might We prompts
  1. HMW make the second week feel as rewarding as the first?
  2. HMW help teams see the value they're getting before renewal?
  3. HMW turn casual users into advocates inside their company?
  4. HMW reduce setup time so day 1 is a clear win?
  5. HMW make churn signals visible to customer success in time to act?

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