How Might We
Reframe problems as opportunities
- Best for
- opening up possibility space
- Time
- 15–30 min
- Difficulty
- Beginner
Example
Reframing a churn problem into opportunity questions
How Might We prompts
- HMW make the second week feel as rewarding as the first?
- HMW help teams see the value they're getting before renewal?
- HMW turn casual users into advocates inside their company?
- HMW reduce setup time so day 1 is a clear win?
- HMW make churn signals visible to customer success in time to act?
Related frameworks
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