Framework
Prioritization

Buy a Feature

Give users virtual money to spend

Best for
surfacing willingness to pay
Time
half-day workshop
Difficulty
Intermediate

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Buy a Feature diagramSchematic of the Buy a Feature framework: Give users virtual money to spend.Feature AFeature BFeature C
The Buy a Feature diagram — Give users virtual money to spend.
Example

Running a buy-a-feature workshop with 50 power users — $50 budget each

Where the money went
  1. AI re-draft from history — $24 average spend (top pick)
  2. Team workspace — $19 average
  3. Voice input — $14 average
  4. Markdown export — $9 average
  5. iPad split view — $7 average
  6. Custom themes — $3 (lowest)

Related frameworks

Prioritization

Kano Model

Basic, performance, delight features

Prioritization

Story Mapping

User journey backbone with slices

Prioritization

MoSCoW Method

Must, Should, Could, Won't

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