Ansoff Matrix
Fill in the Ansoff Matrix right in your browser — Product × market growth options. No sign-up; your work saves to this browser.
What the Ansoff Matrix template covers
- Market Penetration (existing market · existing product)
- Product Development (existing market · new product)
- Market Development (new market · existing product)
- Diversification (new market · new product)
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What is the Ansoff Matrix?
Product × market growth options
When to use it: Choosing a growth direction — penetrate the existing market, develop new products, enter new markets, or diversify.
Why it works: Names the four growth options explicitly so a team isn't unconsciously defaulting to one.
Want the deeper guide? Read the full Ansoff Matrix entry →
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<iframe src="https://frameworklist.com/embed/tools/ansoff-matrix" width="100%" height="720" loading="lazy" style="border:1px solid #eaeaea;border-radius:12px;max-width:680px" title="Ansoff Matrix worksheet"></iframe>
<p style="font-size:12px;font-family:system-ui,sans-serif;color:#666">Free <a href="https://frameworklist.com/tools/ansoff-matrix">Ansoff Matrix worksheet</a> by <a href="https://frameworklist.com">Framework List</a></p>