Framework
Free template

Empathy Map

Fill in the Empathy Map right in your browser — Says, thinks, feels, does. No sign-up; your work saves to this browser.

What the Empathy Map template covers

  • Says
  • Thinks
  • Feels
  • Does
Says
Thinks
Feels
Does

Your work saves automatically to this browser as you type.

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The Framework app has this template built in — and its AI drafts every section from one sentence about your situation. Free on iPhone and iPad.

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What is the Empathy Map?

Says, thinks, feels, does

When to use it: Building shared understanding of a target user across a team — feeds into design and copy.

Why it works: Quadrant structure forces depth on what's said vs. thought vs. felt vs. done — reveals contradictions.

Want the deeper guide? Read the full Empathy Map entry →

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Use this tool on your own site

Writers and teams are free to embed the live Empathy Map worksheet anywhere — blog posts, internal wikis, course pages. Copy the snippet below.

Embed this free worksheet on your site

Paste into any page. The attribution link is required (and is what makes it free).

<iframe src="https://frameworklist.com/embed/tools/empathy-map" width="100%" height="720" loading="lazy" style="border:1px solid #eaeaea;border-radius:12px;max-width:680px" title="Empathy Map worksheet"></iframe>
<p style="font-size:12px;font-family:system-ui,sans-serif;color:#666">Free <a href="https://frameworklist.com/tools/empathy-map">Empathy Map worksheet</a> by <a href="https://frameworklist.com">Framework List</a></p>