Framework
Goals

12 Week Year

Treat each quarter as a year

Best for
compressing focus into a quarter
Time
1–2 hr
Difficulty
Intermediate

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12 Week Year diagramSchematic of the 12 Week Year framework: Treat each quarter as a year.12-Week SprintW1W2W3W4W5W6W7W8W9W10W11W12
The 12 Week Year diagram — Treat each quarter as a year.
Example

Running the next quarter as a 12-week year for an indie founder

12-week plan
  1. 12-week goal — ship paid v1 and reach $3k MRR
  2. Weekly tactics — 1 product update, 1 essay, 5 customer calls
  3. Score card — % of weekly tactics completed (target ≥ 80%)
  4. Weekly review — Friday 30 min, adjust next week's tactics
  5. Pre-mortem — at week 12 if I fail, what likely caused it?

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