Framework
Business

Business Model Canvas

Customers, value, channels, costs, revenue

Best for
mapping a full business model
Time
half-day workshop
Difficulty
Intermediate

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Business Model Canvas diagram — the nine building blocksA single page divided into nine blocks: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.PartnersActivitiesValueRelationshipsCustomersResourcesChannelsCostsRevenue
The Business Model Canvas: nine building blocks on one page.
Example

Mapping the full business model for a niche B2B analytics tool

Nine blocks of the canvas
  1. Customer segments — Series B–C SaaS heads of revenue
  2. Value propositions — predictable forecasting in 1 day, not 1 quarter
  3. Channels — outbound to RevOps, partner with CRMs
  4. Customer relationships — high-touch CSM in year 1
  5. Revenue streams — annual contracts ($24k–$60k) + impl fee
  6. Key resources — modeling IP, integration library, sales team
  7. Key activities — model R&D, integrations, CS
  8. Key partnerships — Salesforce, HubSpot, top-3 data warehouses
  9. Cost structure — engineers, customer success, cloud, sales

Business Model Canvas applied to real companies

All examples →
Anthropic

Anthropic Business Model Canvas (2026 IPO Edition)

A worked Business Model Canvas of Anthropic as it files confidentially for a 2026 IPO — the enterprise-API revenue engine, the Amazon/Google cloud-partner paradox, and the three blocks the S-1 has to prove.

Related frameworks

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Lean Canvas

One-page business model

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Value Proposition Canvas

Customer jobs, pains, gains × your offer

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Pirate Metrics (AARRR)

Acquisition, Activation, Retention, Referral, Revenue

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